Apple just made it a lot harder to decide which iPhone to pick.


The company recently introduced not one, but two new iPhones: the iPhone 6 and iPhone 6 Plus, both of which you can order on September 12, and pick up when they go on sale September 19.

But with the iPhone 5c and 5s still formally in the running and price-reduced, that means you now have four iPhones to choose from. What’s more, the spectrum of features keeps growing, making that choice about as involved as it’s ever been.


Reasons to Buy


The return of curves (assuming you like curves)


Remember the original iPhone way back when? That thing, you probably forgot, had a half-curved edge (from the back) before Apple shifted to a frame nearer hard right angles.


The iPhone 6 and iPhone 6 Plus are like that original frame, but more holistically executed: what Apple calls “a continuous, seamless design,” meaning the surface is texturally unbroken, and the cover glass (“ion-strengthened,” referring to a process in which one type of ion is exchanged for another to make the glass more durable) meets the anodized aluminum backing without tactile differentiation.


Apple adds that these are its thinnest iPhones yet, with thicknesses of 0.27 inches (the iPhone 6) and 0.28 inches (the iPhone 6 Plus). That’s hair-splitting: the iPhone 5s is only fractionally thicker at 0.30 inches, and good luck discerning hundredths of an inch. But I suppose it gives Apple’s marketing team another bragging point.


The new 4.7-inch and 5.5-inch higher-resolution displays


Apple calls the iPhone 6’s new 4.7- and 5.5-inch diagonal screens “Retina HD displays.” That’s a marketing term and something of a misnomer: a tautological way of talking about technology that’s already outpaced your eye’s ability to spot discrete pixels.


But for those that like bigger numbers, the displays are notably higher resolution: 1334 by 750 pixels (326 pixels per inch, or over one million pixels, a tick higher than 720p) for the iPhone 6 and 1920 by 1080 pixels (401 pixels per inch, or over two million pixels, and native 1080p) for the iPhone 6 Plus. The new screens also have broader viewing angles, says Apple, and the iPhone 6 and iPhone 6 Plus have dramatically higher 1400:1 and 1300:1 contrast ratios, respectively, compared with the 4-inch 1136 by 640 pixels (326 pixels per inch) screen with 800:1 contrast ratio found on past models.


Size-wise, the new screens make these significantly bigger phones overall, which I’m putting in the pro and con column depending on your smartphone-versus-phablet proclivities: 6.22 inches high by 3.06 inches wide (the iPhone 6 Plus) and 5.44 inches high by 2.64 inches wide (the iPhone 6), compared with the iPhone 5s’s 4.87 inches high by 2.31 inches wide.


What about older apps? Apple claims they scale up to the new resolutions just fine. We’ll see. Generally speaking, scaling’s less of an issue on screens this dimensionally small. Interpolation, which is what scalers do to fill in missing pixel data, is a problem more when you’re dealing with much bigger display spaces, say the troublesome blurriness you get running Nintendo’s Wii at 640 by 480 pixels (480p) out to a giant 50- or 60-inch 1920 by 1080 pixel (1080p) screen.


Apple’s also throwing in a new “landscape view” unique to the iPhone 6 Plus, so if you want to view traditionally portrait-locked apps sideways, the new landscape view lets you tap around the home screen’s rows of icons sideways, and adds functionality (like side-by-side panes, as well as a bigger keyboard) to apps that have been optimized for it. In other words, as The Verge put it during its Apple event live blog, it’s a little like an iPad Mini Mini.


The new phones have even zippier processors


Meet the A8 chip, Apple’s second-gen 64-bit offering with some 2 billion transistors, which Apple describes as sporting “up to 25% faster processing power and up to 50% faster graphics.” If you’re after some of the fastest phablets on the planet, the new iPhones are probably going to rank at the front of the pack.


Battery life is slightly to significantly better


The iPhone 6 Plus has a larger battery, which lends it the ability to do up to 80 hours of audio (versus 60 for the iPhone 6 and 50 for the iPhone 5s), 14 hours of video (11 and 10 for the iPhone 6 and 5s respectively), an hour or two more than the iPhone 6 and 5s when browsing over Wi-Fi, LTE and 3G, up to 24 hours of talk time over 3G (versus 14 and 10 for the iPhone 6 and 5s respectively) and 16 days of standby (versus just 10 days for both the iPhone 6 and 5s).


All the new tech tweaks, especially to the cameras


The new iPhones now include a barometer (to check air pressure and measure elevation — important for the new Health app in iOS 8), 802.11ac support (theoretically up to three times faster than the iPhone 5s’s 802.11n), a new M8 motion coprocessor (the iPhone 5c uses the M7) and a new Wi-Fi calling option, “for making high-quality calls when cell conditions are poor.”


But the coolest-sounding improvements are clearly to the iSight and FaceTime cameras. The 1080p iSight camera in both phones is still 8MP with 1.5µ pixels and ƒ/2.2 aperture (just like the iPhone 5s’s), but includes a new sensor that supports an autofocus-enhancing feature called “Focus Pixels” found in high-end DSLR cameras. Apple says autofocus is much faster (and continuous — important for video), local tone mapping and noise reduction have been improved, you can shoot video at 30 or 60 frames per second and take slo-mo video at both 120 and 240 frames per second. The cameras also include video stabilization (and the iPhone 6 Plus specifically includes optical as opposed to digital image stabilization, meaning the lens moves to compensate for shaking), and the new phones can identify faces (and blinking, and smiling) more efficiently whether close up or further away. What’s more, your panorama shots can be up to a whopping 43 pixels now.


The still-720p, 1.2 megapixel FaceTime camera has been upgraded, too, with a new sensor and larger ƒ/2.2 aperture, bringing it up to par with the iSight in that regard. It can also do automatic high dynamic range in videos (the iPhone 5s only supports this in photo mode) and has a “burst” mode, which Apple says will let you take up to 10 photos (or selfies) a second.


The new iPhones can finally talk and chew data at the same time


Apple’s best iPhones until today could do up to 100 Mbps LTE with 13 bands. The new iPhones can do up to 150Mbps, supports 20 bands (more than any other smartphone, claims Apple) and more than 200 LTE carriers worldwide.


More importantly, the new phones support “Voice over LTE,” or VoLTE. If you want a more detailed explanation of what VoLTE is, see here. But in summary, so long as your LTE carrier supports it, expect improved voice audio quality, and that you’ll no longer see your voice call connection throw your data link under the bus.


You want to pay for stuff with your phone


Apple Pay, which is what Apple’s calling its new pay-with-your-phone service, is Apple’s bid to make cash, checks and plastic credit cards obsolete by coupling the new iPhones’ NFC antennas with a TouchID fingerprint sensor. Imagine walking up to some store’s cashwrap, holding your phone near a sensor and simply fingering the TouchID button to make the transaction. Apple says it’s really that simple, and that it’ll support Visa, MasterCard and American Express at launch.


We’re talking about a highly theoretical pro, bear that in mind, and plenty of other companies have tried and fumbled with digital wallets. But if it works as simply and securely as Apple says, including the company’s provocative claim that Apple Pay is more secure than keeping cards in your wallet, it could be the deal-clincher many have been waiting for. I’m loathe to posit cliches about Apple being more likely to pull something like this off than any other big company with a compelling idea, but to the extent economic and political cachet matters, Apple still has it.


You get more storage for your buck


Recent iPhones have scaled from 16GB to 32GB to 64GB at $100 price intervals from a base of $199. The new iPhones still scale at $100 intervals, but jump from 16GB to 64GB, then up to 128GB. That means you’re getting 32GB more for the same relative price via the midrange model, and 64GB more for the high-end model.

tagged in Apple, iPhone