Lebron James celebrates his return to Cleveland in the latest Beats by Dre campaign titled “RE-ESTABLISHED.”

Taking a journey back to his roots in Akron, Ohio, James visits his alma mater at St. Vincent-St. Mary as the video transitions to scenes depicting the NBA star working in the gym while assisted with Beats by Dre gear. The electronics label creates a timely campaign with Cleveland’s hometown hero as the world awaits his eventual return to the court. Enjoy the video above.