Beyonce and Topshop owner Sir Philip Green have sent the fashion world into a frenzy today with the announcement that they are launching a new company together.
The Queen of pop and the high street fashion house will team up to create Parkwood TopShop Athletic Ltd to produce a ‘global athletic street-wear brand’ which will include clothing, footwear and accessories.
Aiming to fuse fashion and technical performance, the company will produce ranges for dance, fitness and sports which will be sold at TopShop stores from Autumn 2015.

‘I could not think of a better partner as I continue to grow the Parkwood business. I have always loved TopShop for their fashion credentials and forward thinking’ said Beyoncé.
‘Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.’

Sir Philip adds: ‘Being partners with Beyoncé and her team who have the greatest creative energy and enthusiasm is inspiring for all of the team at Topshop. We have much to achieve in just under a year but we are all up for the challenge, and look forward to delivering athletic street-wear in an inventive and exciting way.’