Kenneth Cole has opened a boutique in Haiti, an effort which the designer says will bring commercial and humanitarian benefit to the poor Caribbean country.

The store celebrated its grand opening Thursday in a hotel complex in Petionville. The district in the hills above downtown Port-au-Prince has rebounded from the devastation of the January 2010 earthquake and is now the major commercial centre of the capital.

According to Kenneth Cole Productions, a portion of profits from the sale of clothing and accessories will go to the Kenneth Cole Haiti Health Centre in the impoverished Cite Soleil on the northern edge of the capital. A company statement announcing the new boutique says the center is providing medical care to hundreds of thousands of people in the metropolitan area.