Diddy was once a big fan of Patrón, the tequila featured in several songs, including the Notorious B.I.G.’s 2005’s “Nasty Girl.” And two years ago he posted a photo of himself on Instagram receiving an engraved bottle of the high-end hooch from Patrón founder John Paul DeJoria.

But after becoming a partner/co-owner/ambassador in DeLeón with liquor giant Diageo — which also co-owns Diddy’s vodka, Ciroc — he’s soured on the competition.
An Instagram post last week to pump DeLeón included an image of Diddy holding a shovel above an agave plant with the unsubtle caption, “Let’s have a moment of silence for Mr. Pat Ron. Even though he was a lovely guy . . . HIS TIME IS UP!!!”
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