50 Cent has taken to social media to take shots at Diddy and Ciroc by posting a picture of him in a less than stellar light.

50 Cent apparently has some sort of deal with EFFEN Vodka as he’s been promoting the liquor company via his Instagram.

Now Fif has taken to social media to take shots at his rap competitors in the Vodka arena, recently posting a very old picture of Diddy dancing with a woman. The caption of his Instagram picture, which has since been taken down due to public backlash, read, “Dam…50′s right, I’m EFFEN Up Right Now.”

It is uncertain whether 50 has an endorsement deal with EFFEN even though he’s been promoting the company heavily.