WE Chief Music, the Brooklyn-based raggatronic collective that burst onto the scene last year with the single Traits of a Chieftain, featuring Anthony B, is gearing up to do more dancehall collaborations.

“We are continuing to work on a lot of new music and putting together our live show. Right now, we are finishing up tracks with TOK and Jahdan Blakkamore, and we are still pushing ‘Traits of a Chieftain’ in international markets,” said producer Geoff Rand of We Chief Music.

The track was produced by Geoff Rand of We Chief Music and Nic Hard.

We Chief Music grabs music from all over the world and combines it with EDM. There is a lot of dancehall, reggae and soca influences at work in their music. Rand got turned on to dancehall culture by attending dancehall parties in New York City.

“Going to dancehall parties here in NYC just makes me smile and is a pure mood booster. We attended J’ouvert this year in Brooklyn and we followed the beat of drums out of the back of a truck until the sun came up. The energy is contagious and it only makes sense that producers are incorporating these riddims in modern-day dance music,” he explained.

Rand also grew up playing percussion, so it was inevitable that he would be tuned into West Indian music.

“I am attracted to the frantic pace and energy of soca drums and other world styles of percussion, which we incorporate into our tracks,” he said.

Rand also wants to work with other top dancehall acts.

“Working with TOK and Anthony B has already been a dream come true. We have been influenced by and have respect for so many West Indian artistes, but if I had to condense the list to five… Bunji Garlin, Sizzla, Sean Paul, Di Genius and Chronixx. So, if you’re out there, guys — we ready!”
JamaicaObserver