The Kardashians are never going to go away and will be much, much richer for it. The family has reportedly signed a $100 million deal to stay at E! for four more years, according to Page Six. If accurate the deal is the “highest in TV history for a reality brand.”

Kris Jenner reportedly secured the deal for the entire Krew, minus Bruce Jenner, who will leave after season 10. In addition to the perennial Keeping Up With the Kardashians, the deal also includes spinoffs like Kourtney and Khloé Take the Hamptons.

Assuming the cake is split up evenly, which it probably isn’t, each Kardashian is set to get more than $4 million per year.

tagged in E!, Kardashian