High fidelity music and video streaming service TIDAL, which Jay Z purchased via his S. Carter Enterprises company following a $56.2 million bid on January 30th (the offer was accepted on March 10), has fully integrated Norwegian music platform WiMP.

The two entities will live under one name (TIDAL), the company announced on March 23. The premium service offers superior audio quality — streaming at more than four times the bit rate of competitive services — and a library of 25 million tracks.

In addition, some 75,000 music videos will be accessible via dedicated apps available for iOS and Android phones and tablets and a web player. TIDAL also boasts curated editorial content “by experienced music journalists and industry experts.”

WiMP was launched in 2011, ostensibly as a competitor to Spotify, though the company hasn’t been able to keep pace with Daniel Ek’s now-ubiquitous service. Corporate parent Aspiro, a Swedish company, via its last financial filing, lists WiMP as having 512,000 paying subscribers.

According to a release announcing the newly unified entity, partnership and integration agreements are already in place with over 30 audio brands, including Sonos and Anthem.

(www.billboard.com)