As promised, the Terminator and the man who originated the steely machine – Arnold Schwarzenegger – are back this summer for another go in “Terminator: Genisys,” and Paramount Pictures, eager for a blockbuster, has already fired up a machine of its own – the publicity kind.

With four films, over $1 billion in box office receipts, and a jumbled time-travel mythology, “Terminator: Genisys” is taking the elements of James Cameron’s 1984 original and twisting them a bit to create an entirely new timeline.

Getting a jump on a summer that’s chock full of franchise fare, including continuations of “The Avengers” and “Jurassic Park,” Paramount has undertaken an early publicity campaign, including the recent showcasing of a few minutes of action-packed footage from “Terminator: Genisys.