Jay Z ‘s revamping of the Tidal streaming service put it up against some big competitors, mainly Spotify. They have been premiering exclusive content to reel in new users and subscribers but Hova has decided to go the extra mile. He has decided to personally call customers and thank them for using the streaming service.

“He called some of his fans and one of them made the funniest comment. He said ‘This is the best customer service call I’ve ever received!’,” Tidal executive Vania Schlogel told Business Insider. She went on to say that Jigga is “very deeply involved” and that “he works every day” on Tidal.

The musicians who have accounts on the site can access the contact information of customers who use the service and contact them personally. Musicians other than Jigga, like Jack White, have also contacted fans to show their appreciation.

Tidal currently services 35 countries with over 500,000 subscribers and has released exclusive music and videos from Rihanna, J. Cole and Jay himself. Nicki Minaj has also teased that she will be premiering something soon as well.