Chris “Gotti” Lorenzo, former Vice President of Murder Inc Records, is launching his own digital distribution company. Gotti’s Add Ventures Music goal is to educate and empower their artist about the music business while directly placing them in the limelight of digital audio/video music streaming communities.

“It’s been a long time coming and I’m just really excited to start with my new venture in music and show the world what Add Ventures Music will be bringing to the table,” says Gotti.

The Add Ventures Music staff will consist of CFO Tina Lorenzo, Executive VP Todd Simms, Head of Creative Direction Joe Cap, Brand Strategist and Business Development Sonya Jagesar, Businness Development Manager Sakara Barnes, and head of Business Affairs Brian Robinson.

Throughout his career, Gotti worked closely with platinum-selling Murder Inc stars Ja Rule and Ashanti. He has also collaborated with artists such as Jay Z, DMX, Fat Joe, and Big Pun.

The first major release from Add Ventures Music will be pop artist Maddi Jane’s debut EP. Jane already released the single “Only Gets Better” off her self-titled project. The Maddie Jane EP is scheduled for release in July.

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