P Diddy and Cassie found themselves in a bit of hot water after filming their commercial for his new fragrance, 3AM, after it was deemed too sexy for the airwaves.

In fact, after hearing that Diddy’s real life girlfriend of seven years, Cassie, was fully naked, sex was simulated, P Diddy was grabbing her breast, choking her and there was a fair bit of sexual tension on show, it seems that it was more soft core porn and less advertisement material.

Apparently, the commercial was so naughty, even cable channels wouldn’t touch it and P Diddy finally agreed to tone it down, with the launch of the fragrance even being threatened.

Thankfully, all seems to be ready for the launch although we would have loved to have seen the original cut hit the airwaves.

UNILAD