On Monday P Diddy was arrested on the UCLA campus, while defending his son, Justin, who plays football for the Bruins.
The Ciroc connoisseur reportedly made felony terroist threats, and he is now in jeopardy of losing his liquor license.
If the established entrepreneur is ultimately convicted of the pending charges he may end up losing his lucrative partnership with Diageo.
The US State Liquor Authority in New York contends, that a convicted felon cannot be employed by a licensed manufacturer or wholesaler.
Other states like Michigan and Louisiana have similar strict laws regarding a convicted felon possessing a liquor license.
Since Diddy successfully negotiated a joint-partnership with Diageo, the global leader in the production of spirits, one of the Hip-Hop mogul’s most profitable revenue streams may dry up if he receives a felony conviction.