When it comes to drug lords, there’s no matching Pablo Escobar. More than two decades after he was gunned down, his vast wealth, megalomania and ruthless violence still mesmerize, as evidenced by the attention surrounding Netflix’s upcoming series “Narcos” about the cartel boss.

The biopic promises to be an authentic portrayal of Escobar, so it’s only natural that Brazilian director and executive producer Jose Padilha chose to film the 10-episode series in Medellin, the murder capital of the world during the drug kingpin’s heyday in the 1980s.

Filming the series here would have been unthinkable a few years ago, with Colombians still blaming Escobar for their country’s hard-to-shake association with drug trafficking. But as memories of Escobar’s terror campaign fade, and with the homicide rate at a decade low, Colombians are starting to view their violent past more dispassionately. So much so that cinema-loving President Juan Manuel Santos agreed to pick up $2 million in production costs so Netflix could film in the country.

The series, which debuts August 28th, is based on the account of Steve Murphy and Javier Pena, now retired Drug Enforcement Administration agents who were assigned to bring the drug lord down. It’s one of several projects reviving interest in the man known as the “King of Cocaine,” including last year’s film “Escobar: Paradise Lost,” starring Benicio del Toro. At least two more movies about Escobar are in development.