Cosmopolitan is celebrating its 50th anniversary with all of the ladies of the Kardashian/Jenner clan on their cover, and Twitter is in an uproar over its choice for a cover line. Dubbing the reality TV starlets as “America’s First Family,” the magazine came under fire – because Barack, Michelle, Sasha and Malia Obama. Giving their 140 character critiques, the masses enacted the #BoycottCosmo hashtag, complete with memes and brief chin-checks

This is the second time Cosmopolitan has come under fire this year. Back in April – the first time #BoycottCosmo was used on Twitter – the magazine was criticized for a list titled “21 Beauty Trends That Need To Die In 2015.” Using white models for trends that should stay, their column was titled “Hello, Gorgeous,” while trends that allegedly “need to die” were represented with models of color, using the column titled “R.I.P.” Several naysayers took to social media in protest, including model Joan Smalls, who was pictured in the “R.I.P.” category. Cosmo later issued an apology:

“Empowering and supporting all women is our mission, and here, we fell short. We apologize and will do better in the future,” including a note on the revised post that explained, “This article focuses on beauty trends with images that represent those trends. Some images have been taken out of context, and we apologize for any offense. Celebrating all women is our mission, and we will continue to work hard to do that.”

Here’s Twitter’s reaction: