Shortly after his live performance with Rihanna at the 2016 BRIT Awards last night (February 24), Drake took to Instagram to announce that he has “signed” to British grime label Boy Better Know.

“The first Canadian signed to BBK,” Drake wrote on Instagram. “Big up my brudda @skeptagram for life yeah. And my section gunners too.”

Often referred to as BBK for short, Boy Better Know is an independent grime label founded in 2005 by brothers Skepta and JME. Beats 1’s London anchor Julie Adenuga is the sister of the two emcees.

Throughout his career, Drake has been a known supporter of BBK and the British grime scene. Back in October, Skepta posted an image to Instagram of Drake getting a BBK tattoo inked on his shoulder.

Following the announcement, a string of U.K. artists took to social media to celebrate the news:


Drake’s Instagram posts, whereby he announces that he’s “signed” with British grime label Boy Better Know, can be viewed below: