Jamie Foxx and Aubrey Plaza have both featured in some of Apple’s recent ads, but now the tech giant turns to arguably an even bigger star for its latest iPhone 6S commercial. Cookie Monster highlights the gadget’s Siri function in this new TV spot, in which he is seen baking a batch of cookies. The Sesame Street character uses the phone’s hands-free capabilities to set a timer, before playing his “Waiting” playlist. Check out the funny clip below and stay tuned for more information on Apple’s latest gadgets as we draw closer to the company’s March Event.