Tommy Hilfiger has finally launched their global ad campaign for Spring 2016 and guess where the ads and photoshoots took place??

On our beautiful Grenadines Island of Mustique!!

Shot alongside gorgeous aquamarine waters on Mustique’s shores, the campaign, titled – “Wish You Were Here,” boasts tropical print beachwear, embroidered seersucker shirts, nautical red, white and blue stripes to crocheted knits and candy-striped dresses.

According to Hilfiger, the campaign is inspired by the eternal island vacation. Tommy Hilfiger says, “My family and I have always loved the Caribbean; Mustique, in particular, is our favoUrite place to spend time together. This season, we channelled the ‘island life’ inspiration into our colourful campaign with an eclectic twist. We mix nautical and tropical influences with sun-washed palettes and athletic accents. It’s all about a relaxed beach holiday with a glamorous touch.”

The spring ’16 campaign shot by Craig McDean features renowned Namibian supermodel Behati Prinsloo.

A peek into their sun-kissed vacation, here is a glimpse of the ad campaign which was released worldwide earlier this month:

SPWSS16_Behati_TH_SS16_PRODUCT-01_TOMMY-COM_SQUARE_1080x1080.mp4

Paradise awaits 󾁇 Everything you need to suit those springtime vibes can be found here: tommy.com/spwspring16 Now go pack that bag!

Posted by Tommy Hilfiger on Tuesday, March 8, 2016