Universal Pictures made different Straight Outta Compton trailers for black, white and hispanic audiences, according to claims made at the SXSW festival.

It’s thought that bosses from the company teamed up with Facebook to “customise” them.
Universal’s head of digital marketing Doug Neil told an audience that most white people in America were unaware of rap group N.W.A, according to Business Insider.

It seems the thinking was centred around the idea that white audiences are more aware of Dr Dre, a founder member of the group, from Beats headphones than from his music.

“The trailer marketed to them on Facebook had no mention of N.W.A., but sold the movie as a story of the rise of Ice Cube and Dr. Dre,” he said.