Singer Beyonce is suing a US company to stop it from selling merchandise branded “Feyonce”.

Texas firm Feyonce Inc sells clothing, and other items such as mugs with the label, on its website.

The pop star claims the label is too near to her own trademarked name and confuses customers and fans and damages her reputation.

The singer also claims in court papers filed in Manhattan that the company has ignored her requests to stop.

Beyonce’s complaint accuses the San Antonio company, and three individuals, of “brazenly” selling the Feyonce-labelled merchandise.

Legal papers accuse the firm of “trademark infringement, unfair competition, trademark dilution, among a score of other statutory and common law violations”.