The Kendo division of LVMH Moët Hennesy Louis Vuitton has landed a deal with Rihanna, one of the hottest-selling celebrities in the world of licensing, to do a complete makeup collection.

As one veteran cosmetics executive observed, “everything with her is off the charts.”

Estimates of what LVMH may have paid to make the deal run as high as $10 million.

Kendo, which functions as an incubator producing products that end up being retailed by LVMH’s Sephora perfumery chain and other outposts, will launch a Rihanna makeup range, called Fenty Beauty by Rihanna, in the fall of 2017.

While the company provided no other details, David Suliteanu, chief executive officer of Kendo, was in a celebratory mood. “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” he said. “We are aiming for the stars.”