If Rihanna, Kylie Jenner, and Rae Srremurd didn’t have you convinced that Puma’s cool factor is trending upward, the brand’s new campaign with Young Thug (or No, My Name Is Jeffery) should do the trick.

Young Thug models a variety of tracksuits next to vintage bicycles and boomboxes in what feels like a callback to the beginning of hip-hop style by a rapper that is pushing rapper forward harder than anyone. Puma has been on the upswing ever since striking a deal with Rihanna, but we can’t imagine the brand would be against Thugger remixing a classic and putting out a song called “My Pumas.”

There’s no word on whether or not it’s a campaign or a full out collaboration, but we’re hoping for the latter.



tagged in Puma, Young thug