Dancehall artiste/actor Popcaan is currently enjoying more international buzz after being featured in the new commercial for OVO Air Jordan 12 Retro and Apparel Collection.

In the visuals which were released on Air Jordan’s official Instagram page Friday the voice of the ‘Unruly Boss’ can be heard deejaying about the brand in a Notnice-produced track.

OVO Air Jordan 12 Retro & Apparel Collection available at select global retailers October 1.

A video posted by Jordan (@jumpman23) on