50 Cent is suing an automotive company that did work on his luxury cars and then posted pictures of his vehicles to promote their business.

50 claims he hired Phenomenal Vinyl and Rim Source Motorsports to customize his cars, and told the company not to use any images or photos of him. But the companies did just that on Instagram, and tagged him, making it appear as if he was endorsing the businesses.

50 also claims the company didn’t appreciate his objections and overcharged him for a set of $31,000 rims as retaliation.