Rapper Big Sean continues a successful 2017, thanks to a new deal with Puma.
The rapper, who dropped his fourth #1 album I Decided in February, is the newest brand ambassador for the lifestyle company.

Big Sean will also serve as Puma’s Creative Collaborator and is planning a new spring collection under this official title.

“We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music,” said Adam Petrick, Puma’s Global Director for Brand Marketing.

The rapper is also promoting a number of Puma’s classic sneakers, including the Clyde’s and the iconic Puma Suedes.

The partnership will officially launch with Sean serving as the face of Puna’s upcoming advertising campaign.

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