Concerned about the frequent incidents of fathers neglecting their children, Dancehall artist Konshens will shortly launch an initiative to encourage fathers to stand up to their paternal responsibilities.

The move is inspired by his 2016 single Original Daddy encourages fathers to support their children not only financially but also emotionally.

Featured on the Advice riddim and produced by Dunwell Productions/Subkonshus Music, Original Daddy is one of Konshens’ more popular songs from last year. The accompanying music video released two months ago, has so far seen over 250,000 views on YouTube.

‘We are getting ready to launch a major charity initiative around the Original Daddy song to encourage proper child care”, said Konshens.

Until the initiative gets off the ground, Konshens is focusing his efforts in promoting a recent remix of his 2016 chart-topping single Bruck Off Yuh Back which features pop/R&B singer Chris Brown.

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