Alkaline is taking the fashion industry by storm.

The popular entertainer has been added to Caribbean Fashion Week (CFW) 2017. The “Badness It Name” deejay, real name Earlan Bartley will take the stage to debut his new Urban Wear Vendetta Collection on Friday June 9, 2017.

CFW made the announcement on Thursday, May 11, “Alkaline is as hot as it gets and his unique style makes it natural and logical for him to create fashion,” they said in a statement.

“Alkaline’s personal style is one with an urban edge with a twist and hardcore appeal. One he dubs as Dancehall meets Urban Pop Rock Culture.”

“Alkaline will debut his urban wear collection on the #BestOfCFW #CFW17 runway on Friday June 9,” CFW added.

Alkaline has been very active on the local scene since the start of the year. The deejay pulled thousands to Magnum “New Rules” his first concert in Jamaica after over three years in March.

The Vendetta deejay will also be headlining Dancehall night at Reggae Sumfest 2017.