50 Cent has been promoting Effen Vodka after every social media post for years since he took a financial interest in the alcoholic spirit.

Now, the G-Unit General has dumped the stock to a tune of $60 million, the rapper reveals on Instgram. The rapper owed a minority stake in the company.

The deal apparently took place roughly a month ago, as many people had already noticed the rapper had discontinued promoting the product.