Google is celebrating the 44th anniversary of birth of hip-hop with an interactive doodle.
The regular logo on the search page is replaced with a graffiti version and when clicked on, turns into a video narrated by Fab 5 Freddy.

Lyor Cohen, YouTube’s global head of music, says: “Today we acknowledge and celebrate a cultural revolution.”

DJ Kool Herc is credited with creating hip-hop in 1973, after playing “breaks” in songs at a party in New York.

According to the video and release on the Google doodle site, when Kool Herc played the instrumental sections, his friend Coke La Rock hyped up the crowd over the top of the beats, becoming the first hip-hop MC.

Lyor Cohen says that after a lot of their Bronx neighbourhood was destroyed because of a failed railroad project “the youth needed an outlet – a unifying sound, a beat, a voice to call their own”.

“The Bronx DJs and MCs rose to the task and the city loved them for it. Hip-hop was accessible,” he says.

tagged in Google, Hip Hop