Hugh Hefner, who created Playboy magazine and spun it into a media and entertainment-industry giant — all the while, as its very public avatar, squiring attractive young women (and sometimes marrying them) well into his 80s — died on Wednesday at his home, the Playboy Mansion near Beverly Hills, Calif. He was 91.

His death was announced by Playboy Enterprises.

Hefner is survived by his wife Crystal and four grown children: Christie, who served as CEO of Playboy Enterprise for more than 20 years; David, Marston and Cooper, the latter of whom currently serves as Chief Creative Officer at the company.

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