Sean “Diddy” Combs has gone by a variety of monikers over the years, including Puffy, Puff Daddy and most recently, Diddy. Now, the rap mogul has switched it up yet again and announced his new name is “Brother Love” or simply “Love.”

In a video uploaded to Twitter on Saturday (November 4), his 48th birthday, the Bad Boy mastermind made it clear he won’t be responding to any of his former aliases.

“I have some very, very serious news,” he said. “I’ve been praying on this … I know it’s risky because it could come off as corny to some people. Like, yo, I decided to change my name again. I’m just not who I am before. I’m something different. So my new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers, but Love or Brother Love, okay?”

“Love” added it was birthday and praised god for all of his blessings.

Naturally, Twitter had something to say about it.

Many called him out for using an unoriginal name, including Bruce Prichard who played the WWE “Brother Love” character on the Brother Love Show.