Alicia Keys is launching a new initiative dedicated to elevating women in the music industry. The Grammy Award-winning artist recently announced She Is the Music, a women-led music industry initiative for female advancement, Variety reports.

Keys made the announcement during her speech at the National Music Publishers Association’s annual meeting on Wednesday (June 13), where she was accepting the award for Icon Songwriter. The singer didn’t provide too many details regarding the initiative’s agenda, but in the wake of the Me Too and Time’s Up movement, she stressed its importance. “We have to do something because the statistics are brutal,” Keys said. providing statistics backed by a University of Southern California’s Annenberg 2018 Inclusion Initiative study. “Of almost 3,000 pop songwriters credited last year, only 12 percent were female. Only 3 percent of the engineers were female, and one of them is [Keys’ engineer] Ann [Mincieli]. Only 2 percent of producers are female and one of them is me.”

Keys also touched on the importance of diversity within the industry. “Songwriters tell our stories, they sing who we are as people – don’t we all want to hear from all of us?,” she continued.

Roc Nation exec and Voices in Entertainment co-founder Meg Harkins also spoke about sexism in the industry, suggesting that She Is the Music could “create a model for change that affects women across all industries.”I’ve joined forces with a group of really powerful female executives, songwriters, artists, engineers, producers and publishers to help reshape the industry that we all love by creating real opportunities and a pipeline of talent for other women,” she said. “We deserve the utmost respect, and so many of these women across industries are telling our culture that time is up on double standards,” she continued, “and it is over for pay inequity and colleagues who are at best disrespectful and at the worst unsafe – so it’s over for that.”

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