“Riddims don’t win Grammy’s.” This was Popcaan’s message to dancehall artists on Twitter 4 days ago (Nov 27).

This message was tweeting as Popcaan celebrated the success of his new album “Forever,” which is currently number 2 on the charts despite being released July of this year. It is flanked by Bob Marley‘s Legend (Remastered) album is at the top of the chart, and his Legend (Deluxe) is at number three.

“Still top of the charts,” Popcaan tweeted. “Just a reminder to the dancehall industry riddims don’t win Grammys, projects/body of work do. Let’s keep putting out more projects for 2019 Go buy Forever or stream it. More videos on the way.”

Most dancehall artists are already aware of this, however, the dancehall genre is mostly based on riddims, which were the driving force behind the classic era of the ’90s, with beats still being sampled up to today. According to Urban Islandz, this is also due to dancehall artists “lack of resources and incentives to record an entire body of work.” This seems set to change though, as more and more dancehall artists, such as Konshens, Spice and Agent Sasco are dropping body of work

Popcaan is looking to snag his first Grammy nomination for his new album, Forever. The project is now available on all streaming service and can be purchased on iTunes.