Luxury fashion designer Gucci is apologizing for their new wool balaclava jumper, which raised eyebrows and outrage upon its release for its striking resemblance to blackface.

“Gucci deeply apologizes for the offense caused by the wool balaclava jumper,” the brand wrote on Twitter Wednesday (Feb. 6) in response to the backlash. “We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.”

The $890 sweater, which has been pulled from Gucci’s website and from all physical stores, is black and covers up to the wearer’s nose with material. However, the red ring around the hole for the jumper’s mouth appears to look like lips, bearing a resemblance to blackface.

tagged in Blackface, Gucci