Fashion brand Burberry has apologized after one of their designs, a hoodie featuring a noose around its neck, made its debut during London fashion week. A statement released by the retailer revealed the item has been removed after one of the brand’s own models took to Instagram to blast the fashion house for its cultural insensitivity.

“We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection,” Marco Gobbetti, Burberry chief executive officer, said in a statement provided to CNN. “Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive and we made a mistake.”

Liz Kennedy was featured in the show and alleges her qualms about the noose went ignored. Kennedy also says some members of the staff joked about it prior to the show while hanging the noose from the ceiling.

“I had a brief conversation with someone but all that it entailed was ‘it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself,’ ” she said.

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@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look. Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. The issue is not about me being upset, there is a bigger picture here of what fashion turns a blind eye to or does to gain publicity. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry. I did not post this to disrespect the designer or the brand but to simply express an issue I feel very passionate about.

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News of Burberry’s noose-hoodie comes on the heels of Gucci’s blackface controversy. The Italian luxury brand merited the ire of the Internet after their $890 balaclava turtleneck, which featured a cutout of red lips, caused many to blast the fashion house for the racist attire.
-Vibe

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