Following the release of the Gucci turtleneck that notably resembled blackface, the company was embroiled in a controversy over the internal and external racial discriminations and blind spots that clearly allowed the balaclava sweater to make it through production in the first place.

After the company’s executives publicly apologized for the garment’s insulting imagery, Gucci CEO Marco Bizzarri pledged to institute four long-term initiatives that would embed cultural awareness within the company. Spearheaded by Harlem couturier Dapper Dan, the scope of their plans included a scholarship fund, community, and global exchange programs, and onboarding directors tasked with promoting diversity. Just a month after announcing the proposals, Gucci has demonstrated its commitment to inclusivity going forward.

The company sent out a press release Monday marking the official launch of the three-tiered initiative. The first component is the Gucci Changemakers fund, which will allocate $5 million toward non-profit programs across the United States, particularly those uplifting communities of color. The programs will be selected by the Changemakers Council, which includes prominent men and women across fashion, entertainment, and advocacy. Some of the members include, Cleo Wade, Dapper Dan, Micheala Angela Davis, and more.

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