Xbox announced it’s releasing a branded body wash, for the sophisticated gamer who wants to move beyond the Jersey shower.

The body wash was made in partnership with Axe (of course) and is only being released in Australia initially. The partnership between Microsoft and Axe will be released under the Lynx line, the name of Axe body spray in non-US markets.

“We see Xbox fans achieve incredible things every day, and we wanted to celebrate that elevated skill, passion and determination by creating something truly special,” said Tania Chee of Xbox. “Now, powering up can be as simple as a quick spray before you head out the door.”
-Complex