Jay Z is building his business portfolio and helping in the expansion of a growing black-owned vegan cookie company. Hov’s Marcy Venture Partners recently led a $1 million investment into Partake Foods, a three-year-old New Jersey-based company.

Other investors include, The FactoryBackstage Capital, SoFi Ventures, and Chuck Muth, Chief Growth Officers of Beyond Meat.

Partake Foods was founded in 2016 by Denise Woodard, a former Coca-Cola’s national sales director. The idea for the cookie company came about due to Woodard’s daughter’s food allergies. Woodward set out to create her own allergy-friendly “delicious cookies that you can feel good about.”