Shaquille O’Neal is a man of many investments, and he plans to build upon his business resume by entertaining interest in buying Reebok. According to “CNBC Make It,” the retired NBA player shared his desire, coming full circle since his 1992 lucrative partnership when he was first in the league.

“Well, [Authentic Brands Group, one of the companies] I’m involved in, we just bought Sports Illustrated but I would love to purchase Reebok,” he said. O’Neal mentioned after Adidas purchased the company in 2005, he believes the mega-sportswear outlet “diluted” Reebok to the point where it felt nonexistent. “I want to bring them back to basketball and to fitness,” he added. Over 20 years ago, O’Neal and Reebok debuted the Shaq Attaq sneaker, which featured O’Neal’s “Dunkman” logo that has been etched on his apparel. The partnership also spawned the Shaqnosis kicks.