Huggies is being praised after launching new packaging featuring a Black father and daughter on the front of it for the first time in the company’s history.

A pic of the new packaging recently surfaced on social media and people are quickly reacting. “Huggies done went and put a Black father on the package of their diapers,” Joe Flowers Jr. of Chicago wrote under a pic he posted on Facebook of the new product. “This is a first in history look how far we’ve come. I’m about to buy these for no reason whatsoever.”

The packaging is officially titled Huggies Special Delivery and are made from plant-based materials derived from sugarcane.

One of the other elements receiving positive recognition is that it is an image of a father and daughter rather than the typical mother/child combo duo most baby product brands have used in the past.

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