On Thursday (November 21), Spotify announced the company is launching its own awards show to recognize artists for their music based exclusively on streams. The official announcement stated the awards will be solely based on user-generated data.

“Your plays, patterns, and habits will help determine the award categories, finalists, and winners for the Spotify Awards by providing a true reflection of what fans are listening to,” the statement read. “You can get excited for an awards ceremony that actually speaks to what the people are streaming.”

Variety reports Spotify currently boasts around 248 million monthly active users. This number includes approximately 113 million paid subscribers, making it one of the most popular streaming services in the world.

The Spotify Awards will be held on March 22, 2020 in Mexico City, Mexico, a nod to the country where the platform was founded in 2013.

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