Following the news earlier this year that Meek Mill had become a part owner of sports brand Lids, the company has announced Quavo is now a brand ambassador.

The Migos rapper announced his first major entrepreneurial endeavor in an interview with Business Insider, explaining what attracted him to working with Lids.

“I grew up going to Lids,” he said. “I grew up shopping at Lids, you know what I’m saying? Lids has been around for more than 20 years. I’m 28. Most definitely one of the biggest with the caps, with the hats, with the lids, with everything. Right now, hats have made this run back. Back then, it was snapbacks, then it was fitteds, and then it was snapbacks again. And right now, in this time, like 2019, 2018, 2020, I think the fitted caps are making a comeback, and I just feel like it’s the right time to link with Lids.”

During the interview, he also hinted at the next Migos project. “We dropping that next year,” Quavo teased. “We haven’t dropped in two years. We haven’t had anything out since ‘Pure Water.'”

He also indicated it might still be called Culture III, but the name isn’t set in stone just yet. “I think we may change the chapter,” he added.

tagged in Lids, Quavo