A new ad from Google shows that black Americans are in the public spotlight, perhaps more than ever, often ranking high in many Internet searches.

In honor of Black History Month, Google launched “The Most Searched,” an ad that debuted during the Grammy Awards show. The ad was built from “aggregate Search trends data” to identify “black icons, events and movements that were the most searched within a specific category or field in the U.S.,” said Shea Jackson McCann, Google creative strategist, in a blog post. The search data spanned from January 1, 2004 — when U.S. Google Search data first became available — to July 1, 2019.

Many of the most-searched people have been African Americans and many of the most-searched categories are ones related to black culture — data that Google turned into a visually powerful ad.

The ad kicks off with Beyonce’s 2018 Coachella performance, captioned with “the most searched performance.” Her song “Countdown” plays throughout the ad.

The ad also features many present-day icons such as LeBron James (most-searched athlete), RuPaul (most-searched drag queen), Serena Williams (most-searched tennis player) and John Legend (most-searched EGOT — Emmy, Grammy, Oscar and Tony winner), as well as historic figures such as the late poet Maya Angelou, highlighting her as the most-searched female poet, and Malcolm X, citing his as the most-searched biography.
See ad below: