Baby Phat is providing much-needed relief during the coronavirus pandemic.

On Thursday, the iconic streetwear brand announced a food distribution initiative that will ensure thousands of meals for families affected by the global health crisis. Baby Phat founder Kimora Lee Simmons and her daughters, Ming Lee and Aoki Lee, collectively donated 150,000 meals via the Freedom Shield Foundation, with an additional 160,000 meals scheduled for next week.

Baby Phat has also teamed up with the foundation to help support other nonprofits carry out food distribution within their communities. The initiative was launched in light of the widespread school closures, as many parents relied on the meal programs to feed their children. The effort will also benefit families that are struggling to feed their kids due to COVID-19-related layoffs and furloughs.

Customers can also help the initiative by shopping the flash event at Baby Phat’s website starting Friday. The brand has pledged to make a donation to the Freedom Shield Foundation with each purchase.

The initiative announcement coincides with the launch of Baby Phat’s “Courtside Capsule” collection made in partnership with Foot Locker.