Snoop Dogg has launched a new mobile video game via his Digital Dogg gaming and animation company titled ‘Snoop Dogg’s Rap Empire’.

The game, available for iOS and Android now, sees users playing as an aspiring rapper whose music gets heard by Snoop who helps them build a rap empire, with tasks including building a management team, signing to a label, recording tracks and building a studio.

Digital Dogg’s previous credits include Snoop Dogg Animojis and an app for Ice Cube’s ‘Big3’ basketball league.

Later this week, meanwhile, Snoop is to face off against DMX in the next round of the Verzuz series, in what is being billed as “the battle of the dogs”.

After starting out as a 20-song showdown between producers, the series has now seen rappers and performers facing off against each other. Snoop and DMZ will be going head to head this Wednesday (July 22).
-NME